My assignment for 'Cheer Dark'...

So, I had this assignment the other day for 'Cheer Dark', and I was to come up with 10 concepts for print advertisements which included; both the image and headline text that would add to or compliment that image. Below, you will find the 10 concepts that led to one (3 advertisement) approved campaign.

Quickly...

Cheer® Dark Formula is a great way to help prevent the fading of black and dark-colored clothing. Specially designed with 2x the Colorguard technology of regular Cheer, Cheer Dark prevents the dye on your clothing from bleeding. Great for your everyday wash, Cheer Dark helps your blacks stay black and your dark colors stay true. http://www.cheer.com/cheer_dark.shtml

10 concepts...
*(Click on the images to view them larger)