So, today marks the end of my first semester of my first year of graduate studies. This semester was truly amazing, and I swear I could have done better in some classes if I would have just spent alittle more time on the individual subjects. However, outside of my Strategic Marketing course, the others were based on creativity and therefore very biased by the instructor.
"You are amazing. I look forward to seeing your work in the future and helping you get your first internship and/or job." - Melinda Mettler (Director of Advertising, Instructor)
"I hear you're a copywriter. I hope the rest of your classes go easier now that you're through the software component." - Denise Richards (Instructor)
"I love the prematurely gray line!" - Tom McGuire (Instructor)
There was one course that really intellectually inspired me, and from the first assignment I was hooked. The course, as I mentioned above, was Strategic Marketing. The course was taught by a
Mario recently started in his new position as the Director of Strategic Development at Respond2 Communications, where he's doing everything from raising morale to managing the company's growth strategies. In his prior position, Mario built and managed WONGDOODY's new business program. During his tenure, agency-wide revenues grew significantly, the office's head-count doubled and client wins included Autodesk, Dairy Queen, T-Mobile Hotspots, Full Tilt Poker, Loreto Bay, and Augustine Casino.Mario, who was born and raised in Germany, made his first thousand Deutschmarks at the age of nine, selling horse dung to a rapidly growing crowd of stay-at-home moms and hobby gardeners. And he claims that if it wasn't for his mom's inexplicable unwillingness to chauffeur those smelly buckets of poo, he might have made a career out of it. Instead, he kicked off his career by working for a communications firm in Montana, where he managed the PR program for a variety of clients. This was followed by a consulting stint with the American Sugar Association. In 2005, Mario was awarded the Monty McKinney Award for Advertising Excellence by the American Advertising Association. Mario graduated summa cum laude from the University of Montana and serves as an advisor to their business school. He's an avid fly fisher, a failed improv comedian, a vigorous marathon runner, and a proud big brother.
"Welcome back and goodbye. This is your best paper and the best paper that anyone has written in any of my two classes. Congratulations. I can't give you any feedback, because this one is perfect. You were by far my most interesting student and have the potential to do whatever you want in Advertising, or life in general. As a matter of fact, you might be too talented for this industry. anyway, I hope that we can stay in touch and meet some day in person. Shoot me an email every once in a while and don't stop blogging. It was my absolute pleasure to have you in my class. Congratulations. You are getting a well deserved 'A'."
Friday, May 19, 2006
Saturday, May 13, 2006
PORTUGAL TRIP!
PORTUGAL TRIP: (Porto)

Porto, the country's second largest city, is in itself full of interest, but the district it heads, though largely industrialized, offers the visitor plenty to see. Along the coast, holiday resorts like the cosmopolitan beach of Espinho, busy ports like Matosinhos, with splendid seafood, or traditional fishing towns like Póvoa de Varzim, but where there is also an animated casino. Inland, for example, the quaint charm of Amarante, with 17th century mansions overlooking the river and famous for a kind of sweet egg pastries called "papos de anjo" (angel bellies). Right next to Porto you can visit, in Vila Nova de Gaia, the lodges where Port wine is blended and aged and where you can taste the different varieties, or you may choose to take a river cruise along the Douro. The whole district is filled with prosperous towns, as commerce and industry thrive there, but you can drive along many calm roads with wonderful views over the river or enjoy a rugged and still unspoilt coastline. Here are just some of the many photos from the trip...
Port Wineries:

Sandeman Poster (Porto)
Most people are familiar with this poster, being that of the Sandeman Port Winery in Porto. http://www.sandeman.com/new_packaging/sandeman_intro.html
Cálem Port Winery (Porto)
One of the Port Wineries we visited was Cálem.
None of us left purchasing a bottle, as Port we found was just too strong for our tastes. http://www.calem.pt/

Restaurant above Duoro riverside (Porto)
This was a great little spot that Kathryn spotted, and it proved to be well worth the discovery. A lot of character was jam packed into this place. You may or may not be able to see, but the ceiling is filled with money from all over the world over the past decades. The manager provided us with a photographic history of the Duoro river, which include an account of the flooding that has happened multiple times.
Bridges:
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