Accepted today for a Masters Progam

http://www.academyart.edu/

The MFA in Advertising is designed to provide the graduate student with expertise in directing a full advertising campaign from concept to finish, including market research, strategy, copywriting, art direction and presentation. Graduate students focus on establishing themselves as creative communicators capable of formulating carefully planned strategies and expression in the traditional media and in emerging interactive advertising.

The curriculum reflects the professional aspects of the industry by integrating technology with visual communication. Collaboration is also stressed. Consequently, the curriculum encourages individual focus culminating in the graduate student's Final Project — a competitive portfolio that demonstrates a mastery of advertising principles.

My particular focus will be on what is commonly known within the industry as, Account Planning. (see explaination below for more specifics on this field). In short, Account Planners work closely with Art Directors and Copywriters to create effective advertising communications. Account Planners don't usually write copy or design visuals (they can if they're good) but instead provide guidance in keeping the communication on strategy for the target audience.

I will begin this 2.3 year program on January 30th, 2006.

This website hereafter will give you an idea as to the quality of work I need to produce at the commencement of my graduate program here... http://media.academyart.edu/galleries/ADV/index.html